Recent developments in qualitative research include increasing analysis of multimodality. This course introduces scholars to multimodal analysis via social semiotics using diverse perspectives from multimodality and narrative, frame analysis, and nexus analysis. Course objectives include introduction to social semiotics and multimodality, basic techniques in analysis, and considerations of the role of theory. The target audience is graduate students, early career scholars, and advanced researchers who may have limited knowledge of multimodality and social semiotics and seek to learn about theories and analysis related to multimodality. Brief lectures provide an overview of theory, analytic techniques, or approaches. Workshop style interactions and analysis of data or examples will then be provided by the instructors. At minimum to develop a common starting point, before the conference, participants are encouraged to read: New London Group (1996). A pedagogy of multiliteracies: Designing social futures. Harvard Educational Review, 66(1), 60-92. However, the course will also be suitable for those who already have some foundation in social semiotics and multimodality due to the nature of the hands-on analysis.

Instructors:

Mary McVee, University at Buffalo, SUNY 

Ryan Rish, University at Buffalo, SUNY 

Angel Lin, Simon Fraser University

Qinghua Chen, Simon Fraser University